Work
Real projects across product analytics, subscription platforms, connected reporting, applied AI systems and design production. Every case study describes outcomes; internal method is not published.
Log Ninja — conversion intelligence
Behavioural analysis for a driver logbook subscription product. I defined the cohorts, ran the analysis and turned the findings into a measurable activation experiment.
Road Ninja — compliance and driver matching
Fleet compliance and commercial driver recruitment platform. Multi-role data structures, cross-platform driver matching, and a UX designed for operators who need answers fast.
This portfolio — built with applied AI
Coded personal portfolio built alongside AI. Reusable design tokens, a documented brand system, MCP-connected build environment, and a live site deployed to Cloudflare Pages.
Connected reporting and MCP-enabled tools
A working environment where AI has authorised access to live business systems — databases, files, code, design platforms — so analysis, reporting and delivery run against current context rather than stale exports.
Design-to-editable-SVG production system
A production system that turns HTML source into brand-consistent, editable SVG for Figma. Produces native SVG elements — not flattened images — so designers can edit type, colour and layout inside their tool of choice.