I connect data, AI and design across marketing, product and ops.
Project work for founders wearing multiple hats and businesses working out where AI actually fits. Fixed scope, fixed timeline, practical systems delivered end to end.
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Selected work
Two recent projects. The full set lives under Work — conversion intelligence, connected reporting, applied AI systems and design production.
Log Ninja — conversion intelligence
Behavioural analysis for a driver logbook subscription product. I defined the cohorts, ran the analysis and turned the findings into a measurable activation experiment.
Road Ninja — compliance and driver matching
Fleet compliance and commercial driver recruitment platform. Multi-role data structures, cross-platform driver matching, and a UX designed for operators who need answers fast.
What a project looks like
Fixed scope, fixed timeline, delivered end to end. Common shapes: a conversion-intelligence report from your product data, an MCP-connected reporting setup, a custom AI skill for a repeatable process, or a design-to-code production system. If you have a messy question about where AI fits, that's usually where we start.
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