Capabilities
I design and implement practical AI workflows across marketing, product, data and creative production.
AI systems and workflows
- Custom AI skills and repeatable operating rules
- MCP-enabled tools connecting AI to databases, files, code and design platforms
- Agent-style workflows with defined roles, context, constraints and quality standards
- Cross-system integration across data, communication, design and production tools
Data, analysis and reporting
- Cohort definitions, conversion analysis and behavioural segmentation
- Live product and subscription dashboards for operations and management
- Activation and lifecycle diagnostics with measurable experiment plans
- Compliance and operational reporting from live databases
Design and creative production
- Single-accent brand systems built on design tokens
- Editable, brand-consistent SVG for icon systems, documents and Figma-ready assets
- Document, presentation and social production systems
- AI video and animated creative for portfolio and campaign work
Marketing and product
- Lifecycle messaging tied to product behaviour and activation milestones
- Segmentation, re-engagement and campaign measurement
- Product, capability and sales copy with strong editorial control
- Requirements, journeys and pricing analysis for subscription products
I use AI to make complex work more repeatable, connected and measurable, while retaining human control over strategy, quality and final decisions.